We combine Google's AI capabilities with human expertise and common sense to maximise the return on your ad spend — regardless of your budget. Here is exactly how we do it.
Regardless of your Google Ads budget, our goal is to maximise the number of quality clicks you receive. Google Ads has fully embraced artificial intelligence — which can be highly effective provided you have enough data. Most small and local businesses do not have the budget (typically R50,000 or more per month) needed for Google's AI to work at full power. By strategically combining AI with human expertise, we help you achieve a positive return at any budget level.
Different campaign types serve different goals. We match the right campaign type to your business objectives and manage each one with a purpose-built process. Click any campaign type to expand.
You tell us what services you want to advertise. We pick keywords that indicate someone is actively searching for what you offer and serve a text ad to them at exactly the right moment. Reach your customers when they are ready to act.
Performance Max combines all Google ad formats into a single AI-driven campaign — Search, Display, YouTube, Gmail, Discover, and Maps. It reaches people at every stage of the marketing funnel, building brand awareness while capturing high-intent searchers at the moment they are ready to act.
Once your Google Merchant Centre is set up, Shopping Ads display your products with images, prices, and store name directly in Google search results. You tell us which collections or products to advertise — we make sure they reach shoppers the moment they are searching to buy.
Provide us with images and we design ads that target your ideal customer profile — age, income level, interests, and more — across millions of websites, apps, and Gmail. Display works best with a compelling value offer. Ideal for introducing your brand to potential customers.
Remarketing targets people who have already visited your website but did not convert. Provide us with images and we design ads that follow warm prospects across the web — reminding them you are here. Particularly effective for businesses with repeat customers or those able to make a compelling offer to non-converting traffic.
Provide us with a YouTube video and we target your ideal customer profile by age, interests, and viewing behaviour. We strongly recommend designing a video specifically as an ad rather than repurposing existing content — ads built for the format significantly outperform generic videos.
Provide us with images and messaging and we create intent-driven ads across YouTube, Discover, and Gmail. Demand Gen campaigns drive awareness and consideration — connecting your brand with potential customers early in their buying journey, before they are actively searching.
Inspired by the military defence readiness scale, our DEFCON system sets the optimisation frequency for every account based on performance. Accounts that need more attention get it. Accounts that are performing well are monitored efficiently — without unnecessary interference that can disrupt what is working.
Your account does not stay at one level permanently. We escalate or de-escalate based on how campaigns are performing — always applying the right level of attention for the situation. You are informed of any significant changes in your monthly report.
Regardless of campaign type or budget level, every client gets the same foundational commitment to expert setup, active management, and transparent reporting.