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Transparent pricing · Google Ads

Google Ads management
pricing for small businesses.

We believe in full transparency. Our pricing is published upfront — no hidden fees, no spend markup, no surprises. Four plans designed to suit businesses at every stage of growth, all managed by our SA-based team.

Our promise
No contracts
No spend markup
All SA-based employees
Proven processes
Focus on small businesses
Flexible services
Pricing plans

Four plans to fit your
goals and budget.

All plans include full campaign management. You pay your ad spend directly to Google — we charge a fixed monthly management fee and nothing else. No percentage of spend, no hidden extras.

Starter
Starter
R4,500/mo
Best for monthly ad spend of R5,000 – R10,000
  • 1 platform — Google Ads
  • Search campaign setup & management
  • Keyword research & selection
  • Ad copywriting & extensions
  • Initial negative keyword list
  • Daily monitoring
  • Monthly performance report
  • Landing page audit
  • Email support
Best for small and local businesses new to Google Ads, or with a focused single campaign.
Get started
GrowthMost popular
Growth
R8,500/mo
Best for monthly ad spend of R10,000 – R30,000
  • Google Ads & Meta Ads
  • Multiple campaign types managed
  • Conversion tracking setup
  • Live Looker Studio dashboard
  • A/B testing of ad copy
  • Bid management & strategy
  • Monthly report + written commentary
  • Landing page audit & recommendations
  • Priority email support
The sweet spot for most growing SA businesses. Includes both Google and Meta Ads management.
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Scale
Scale
R14,000/mo
Best for monthly ad spend of R30,000 – R70,000
  • All platforms & campaign types
  • Performance Max campaigns
  • Shopping ads management
  • Remarketing campaigns
  • Monthly strategy call (30 min)
  • Competitor monitoring
  • Priority same-day response
  • Full dashboard & reporting suite
For businesses with significant budgets needing comprehensive, multi-channel management.
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Enterprise
Enterprise
Custom
For monthly ad spend above R70,000 — including budgets up to R500,000+
  • All platforms & campaign types
  • Dedicated account management
  • Multi-location campaigns
  • Custom SLA & reporting
  • Bespoke strategy sessions
  • Franchise & multi-branch support
  • Direct line to senior management
Tailored solutions for larger organisations with complex needs. Schedule a call for a custom quote.
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All prices exclude VAT  ·  Minimum R5,000/mo ad spend required  ·  Ad spend paid directly to Google by you

Not sure which plan is right for you?

Schedule a free discovery call. We will review your business goals and recommend the right plan — no pressure to sign up.

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What's always included

Everything in every plan.
No exceptions.

Regardless of which plan you choose, every LeadArt Digital client receives the same foundational service. These are not add-ons — they are the baseline of what professional Google Ads management looks like.

Expert Google Ads setup
Creating or linking to your Google Ads account, full keyword research and selection, all ad copywriting, ad extensions, and our initial negative keyword list — developed and refined over years of managing campaigns across South African industries.
Regular ongoing optimisation
Adjusting keyword bids, bid management strategies, keyword match type management, negative keyword updates, search term reviews, mobile and desktop ratio optimisation, geo-targeting adjustments, ad extension updates, ad copy optimisation, and A/B testing for higher response rates.
Monthly reporting on the 2nd
A plain-English performance report delivered on the 2nd of every month. No jargon, no irrelevant metrics — just leads generated, cost-per-lead, total spend, month-on-month comparison, what changed, and what is planned for next month.
Landing page audit
We analyse the conversion rate of your landing page and review all available options to improve it. A high-quality ad driving traffic to a poor landing page is money wasted — we address this at onboarding and revisit it whenever significant changes are made to your site.
Daily monitoring
Your campaigns are checked every business day. Not by automation — by a real team member. If something changes unexpectedly, a budget issue arises, or a new opportunity appears, we act on it the same day rather than waiting for the weekly optimisation cycle.
No contracts, full flexibility
You can pause, restart, increase, decrease, or cancel your Google Ads at any time. Simply email or call your account manager to make any changes. We pause your ads within one business day of any cancellation notice. Your invoice is month-to-month and pro-rated for any pauses.
Getting started

From sign-up to
live campaigns.

Once you sign up, our onboarding process gets your campaigns built and reviewed within about a week. Three structured meetings ensure nothing is missed and you know exactly what is happening at every stage.

01
Virtual Onboarding Meeting
2 – 4 days after sign-up
Your Onboarding Manager walks you through everything needed to get started. This meeting covers:
  • Choosing the right plan for your goals and budget
  • Linking or creating your Google Ads account
  • Reviewing the best campaign types for your business
  • Collecting the information we need to build your campaigns
  • Answering your questions before we begin
02
Initial Strategy Meeting
2 days after your onboarding meeting
Once your campaigns have been built, we walk you through everything before going live. This meeting covers:
  • Review of your new ads and keyword structure
  • Landing page review and conversion rate discussion
  • Walk-through of your Service Level Plan
  • Your campaign goals and success metrics
  • What to expect over the first 30–90 days
03
Conversion Specialist Meeting
3 days after your onboarding meeting
Accurate tracking is essential to campaign success. A dedicated specialist ensures your conversion tracking is set up correctly. This meeting covers:
  • Review of your existing tracking setup (if any)
  • Installation of Google Ads conversion codes
  • Phone call tracking setup
  • Form submission and purchase tracking
  • GA4 integration and goal verification
“

The ads are instant. Profit takes time.

We ask for your patience during the first 90 days as Google’s algorithm learns and your campaigns mature.

Why our pricing is different

Affordable because
we work smarter.

Our pricing is lower than most agencies for a specific reason — not because we cut corners, but because we have invested heavily in making our processes as efficient and effective as possible. We pass those savings on to you.

Assembly-line efficiencies — Our processes are modelled on the same principles Ford used to make cars affordable: standardised, repeatable, continuously improved workflows that reduce time without reducing quality.
100% SA-based team — All work is done in-house by our Pretoria team. No offshore outsourcing, no markup for passing work to subcontractors. You pay for the people who actually manage your account.
Zero spend markup — Many agencies take 10–20% of your ad spend on top of their management fee. We charge a flat monthly fee and nothing else. Your budget goes to Google, not to us.
Focus on small businesses — Our mission is to help local South African economies grow. We built our pricing specifically to be accessible to small and local businesses that would otherwise be priced out of professional Google Ads management.
“
Ford did not invent the automobile. He simply invented a more efficient way to make it — and by doing so, made cars affordable for everyone. At LeadArt, the same principles apply. We did not invent Google Ads. We are just working to make them affordable and effective for every South African business.
LeadArt Digital — our founding philosophy
Pretoria-based. South Africa-focused.

LeadArt Digital is located in Lynnwood Ridge, Pretoria, Gauteng. All of our employees are based in South Africa and all work is completed by our in-house team. You will always deal directly with the people managing your account.

Pricing questions

Google Ads pricing
questions answered.

Our management fees start at R4,500 per month for the Starter Plan, which suits businesses spending R5,000–R10,000 per month on ads. For larger accounts, the Growth Plan starts at R8,500 per month. All fees are fixed — we never charge a percentage of your ad spend. Your ad budget goes directly to Google from your own account.
No — there are no long-term contracts at LeadArt Digital. We operate month-to-month and you have full flexibility to pause, restart, increase, decrease, or cancel your service at any time. Simply email or call your account manager and we will action any changes within one business day.
Yes, there is a one-time onboarding fee charged at signup. This covers your virtual onboarding meetings, account creation or linking, keyword research, all ad copywriting, conversion tracking setup, and your initial negative keyword list. The onboarding fee is clearly communicated before you sign up — ask us for the current rate during your discovery call.
All plans include expert setup, regular ongoing optimisation (bid management, negative keyword updates, A/B testing, search term reviews), daily monitoring, a landing page audit, and a monthly performance report delivered on the 2nd of every month. Growth tier and above clients also receive a live Looker Studio dashboard updated in real time.
Our onboarding involves three key meetings over approximately one week: a Virtual Onboarding Meeting (2–4 days after signup), an Initial Strategy Meeting (2 days later), and a Conversion Specialist Meeting (3 days after onboarding). Your campaigns are built and reviewed with you before going live — we do not turn ads on without your sign-off.
We pause your ads within one business day of your request. If you pause for an extended period, we simply delay the next invoice by the same number of weeks your ads were paused. You are never charged for a period when your ads are not running.
We apply assembly-line efficiencies to digital marketing. By streamlining our internal processes, focusing on proven strategies, and investing in continuous process improvement, we reduce our costs — and pass those savings directly to our clients. We also charge a flat fee rather than a percentage of spend, which keeps our incentives aligned with yours: we make money by keeping you as a client, not by growing your budget.
Yes. LeadArt Digital is based in Pretoria but we service businesses across South Africa and manage campaigns targeting any location in the country. All onboarding and ongoing communication is handled virtually — we have never needed a client to visit our offices to deliver results.

Ready to get started?
The first call is free.

Schedule a free 30-minute discovery call with one of our Google Ads experts. We will help you choose the right plan for your budget and goals — with no pressure to sign up on the spot.

Book a free discovery call Get a free account audit