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Free Google Ads Audit · South Africa

Is your Google Ads budget being wasted?

Our free, one-on-one Google Ads audit cuts through the jargon and tells you exactly what is working, what is not, and what to fix. No automated reports. No sales pressure. A real specialist, on a real call, reviewing your actual account.

I talked to a Google rep and they changed my account and my results tanked.

Sound familiar? We hear this every day.

“A Google rep called and I made all these changes and my results tanked.”
“I have been with a freelancer for months and haven’t seen a single result.”
“I can never get hold of my Google Ads manager — they’re based overseas.”
“I’m spending money on Google every month and have no idea if it’s working.”
The audit is
100% free
One-on-one with a real specialist
No automated reports
No sales pressure
No obligation
The problem

Why most Google Ads campaigns
underperform.

Small business owners find Google Ads management challenging and overwhelming. Our audits consistently reveal that many businesses waste a significant portion of their ad budget on irrelevant clicks — missing valuable opportunities to generate more phone calls and leads.

Google reps working against you
Google reps work for Google, not for your business. Their recommendations are often designed to increase your spend, not your ROI. We have seen countless accounts damaged by well-intentioned rep calls.
Wasted budget on irrelevant clicks
Without proper keyword management and negative keyword lists, your ads show for searches completely unrelated to your business. Every irrelevant click costs you money and generates nothing.
No conversion tracking in place
If you cannot see which keywords, ads, and campaigns are generating leads, you are flying blind. Without tracking, there is no data to optimise from — and Google's algorithm cannot learn what success looks like for your business.
Poor campaign structure
Badly structured campaigns — too many keywords per ad group, mismatched ad copy, wrong bidding strategies — signal poor relevance to Google and result in higher costs and lower ad positions than your competitors.
Untested ad copy
Running a single ad without testing alternatives means you have no idea if a different headline or description would double your click-through rate. Most accounts run one ad per group and never test anything.
Missing growth opportunities
From call extensions that drive direct phone leads to audience layers that reduce wasted spend — there are typically multiple high-impact improvements sitting unused in most accounts we audit.
What's included

Everything in your
free Google Ads audit.

This is not a five-minute automated scan. It is a real conversation with a certified Google Ads specialist who reviews your actual account and gives you specific, actionable feedback.

One-on-one with a real specialist
Meet with a certified Google Ads specialist in a virtual screen-share session. You see exactly what we see, and we walk you through the account in plain English — no Google jargon, no confusing dashboards.
Tailored insights, not generic reports
Unlike automated reports from AI tools, our live audit is customised to your business and your data. We go beyond generic metrics to identify the actual causes of poor performance and give you specific solutions.
Identify wasted ad spend
We analyse your keywords, match types, and search terms report to uncover where unqualified clicks are draining your budget — and give you specific recommendations to stop the bleeding immediately.
Discover missed growth opportunities
From optimising for more phone calls to increasing conversions through better landing pages — we highlight the missed opportunities in your account that could significantly improve your campaign performance.
Actionable written recommendations
After the call, we provide a written summary of what we discussed — what is working well, what needs to change, and what to prioritise first. Something you can action yourself or hand to your current manager.
No pressure, no obligation
We provide you with expert insights and honest answers — without any sales pressure or unnecessary pitches. You are free to take the recommendations and implement them yourself. Zero obligation to sign up for anything.
Why choose us

Why our audit beats
automated tools.

There are dozens of free automated Google Ads graders online. They give you a score out of 100, a generic list of warnings, and no real insight into what is actually wrong. Our audit is different.

01
We do not work for Google
Google reps exist to grow Google's revenue — not yours. Our only incentive is to maximise the return on your ad spend. We will never recommend changes that benefit Google at your expense, and we will tell you if a Google rep's advice was wrong.
02
Beyond automation
Automated tools can flag issues in isolation but they cannot understand your business, your customers, or your competitive landscape. A human expert can. We identify critical issues that a script will never surface — and explain why they matter specifically for your situation.
03
No Google jargon
We use plain language to explain exactly what is happening in your account and what to do about it. Our goal is to meet you where you are — whether you know nothing about Google Ads or have been running campaigns for years. No jargon, no condescension.
How it works

Three steps to your
free audit.

From booking to walkthrough — here is exactly what to expect.

01
Book your audit
Fill in the form below with a brief description of your Google Ads situation. We will get back to you within 1 business day to confirm a session time that works for you. The audit takes approximately 60 minutes.
02
Prepare for the call
Make sure you have access to your Google Ads account before the session. We will ask you to share your screen so our specialist can see the account in real time. No special preparation needed — just be ready to join the Google Meet link we send you.
03
Join your live audit
One of our certified specialists walks through your account with you in a live screen-share session. We review your campaigns, settings, keywords, ad copy, and tracking — and explain exactly what we find as we go. You leave with a clear picture of where your budget is going and what to do next.
Not ready for a full audit?

Schedule a free introductory call instead. We will discuss your Google Ads situation, walk you through our process, and answer any questions you have — completely free and with no obligation.

Book an intro call instead

Stop wondering if your
Google Ads are working.

Book your free one-on-one audit today. In 60 minutes you will know exactly where your budget is going, what is working, and what to fix — whether you manage your campaigns yourself or decide to work with us.

Common questions

Questions about the
Google Ads audit.

Yes, the audit is completely free and there is genuinely no catch. We offer it because many businesses that go through the audit choose to work with us — but there is absolutely no pressure to do so. You are welcome to take the recommendations and implement them yourself, or share them with your current manager. We would rather give you honest value than waste your time with a thinly veiled sales pitch.
Typically around 60 minutes, depending on the size and complexity of your account. Smaller accounts with a focused campaign structure may take 45 minutes. Larger accounts with multiple campaigns and platforms may take slightly longer. We will not rush you — if you have questions, we answer them properly.
You need access to your Google Ads account and the ability to share your screen in a Google Meet session. Make sure you are seated at a computer — not a phone or tablet — so you can comfortably share your screen. No other preparation is needed. We do the work; you just need to show us the account.
No. We review your account through your screen share — we do not need admin access to your Google Ads account for the audit. You control everything. If you subsequently decide to work with us as a managed client, we will request access at that point through Google's official Manager Account process.
Perfect — this is actually the most common scenario. Many business owners set up their own campaigns and then are unsure whether they are working correctly. We will walk through your account and explain in plain terms what is set up well, what needs attention, and what the priority fixes are. No judgment — Google Ads is genuinely complex and most self-managed accounts have fixable issues.
After the session we send you a written summary of the key findings and recommendations. From there the choice is entirely yours — you can implement the recommendations yourself, take them to your current manager, or discuss what it would look like to work with LeadArt Digital. There is no follow-up pressure and no sales calls.
Book your audit

Schedule your free
Google Ads audit.

Fill in the form and we will be in touch within 1 business day to confirm your session slot. The audit is free, takes around 60 minutes, and comes with zero obligation.

Emailhello@leadart.co.za
Phone / WhatsApp068 923 8745
Response timeWithin 1 business day
Book your free audit

Tell us about your Google Ads situation and we will confirm a session time that works for you.

Free. No obligation. We respond within 1 business day.

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Please email us at hello@leadart.co.za or WhatsApp 068 923 8745.