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Digital Marketing for Doctors · South Africa

Get more patients
with Google Ads, Meta Ads
& a website that converts.

South African GPs and specialists who want to grow their patient base need more than a basic website. We build targeted digital marketing campaigns that put your practice in front of the right patients at the right moment — people actively searching for your services.

Book a free discovery call See what’s included
Get more patients this month

Tell us about your practice and we will be in touch within 1 business day.

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We help practices get
More patient enquiries
Higher Google rankings
Targeted ad campaigns
Conversion-focused websites
Tracked, reported results
The reality

Why most medical practices
struggle to grow online.

South African doctors and specialists face unique digital marketing challenges. Most generic agencies do not understand the medical space — the compliance considerations, the patient mindset, or the specific keywords patients search when looking for healthcare.

Patients can’t find you online
When someone searches “GP near me” or “dermatologist Pretoria”, your practice may not appear at all — leaving patients to find a competitor instead. Most practices have no active strategy to capture this high-intent search traffic.
Your website doesn’t convert
Most medical practice websites are brochure sites — they look professional but do not generate enquiries. A slow load time, no clear call-to-action, or a form that is hard to find means patients leave without making contact.
Relying only on word of mouth
Referrals and word of mouth are valuable but unpredictable. Practices that rely solely on them have no control over their growth. Digital marketing gives you a consistent, scalable channel for new patient acquisition that you can turn up or down as needed.
No visibility for new services
If you have expanded your services — a new procedure, a new specialist, extended hours — most of your potential patients will never know unless you actively promote it. Digital advertising is the fastest way to get the word out to the right audience.
What we do

Three services that fill
your appointment book.

We combine Google Ads, Meta Ads, and conversion-focused website design into a cohesive digital marketing strategy built specifically for your medical practice.

Google Ads for Doctors
Show your practice at the top of Google the moment a patient searches for a doctor or specialist in your area. Google Ads targets high-intent patients — people who are actively looking for healthcare right now.
  • Search ads for location-specific queries
  • Keywords targeting your specialty and services
  • Call extensions so patients can call directly from Google
  • Conversion tracking — every call and form submission counted
  • Certified management with monthly reporting
Meta Ads for Medical Practices
Reach South Africans on Facebook and Instagram before they need a doctor — so your practice is the first name they think of. Meta Ads are powerful for building awareness of new services and reaching specific demographics in your area.
  • Geographic targeting around your practice location
  • Demographic targeting by age, interests, and life events
  • Awareness campaigns for new services or specialties
  • Retargeting people who visited your website
  • Lead form ads for appointment enquiries
Medical Practice Websites
A professional website designed to convert visitors into patient enquiries. Fast-loading, mobile-friendly, and built with clear calls-to-action that make it easy for patients to book an appointment or get in touch.
  • Conversion-focused design — not just an online brochure
  • Mobile-optimised for patients searching on their phones
  • Service pages for each specialty or treatment
  • Google Maps integration and local SEO setup
  • Contact forms and click-to-call buttons
Who we work with

We work with GPs and
specialists across South Africa.

Every medical specialty attracts patients differently. We build campaigns tailored to how your specific patients search, what they need to see before they book, and what makes your practice the right choice.

General Practitioners
Family medicine, primary care, chronic condition management. Targeting patients searching for a GP in your area.
Dentists
General dentistry, orthodontics, cosmetic dentistry. High search intent — patients actively look for dental practices.
Dermatologists
Skin conditions, aesthetic treatments, acne, eczema. Strong Meta Ads audience for cosmetic procedures.
Ophthalmologists
Eye care, LASIK, cataracts, glasses and contact lens referrals. High-value procedures with strong search intent.
Gynaecologists
Women’s health, fertility, obstetrics. Sensitive targeting considerations — we handle this appropriately.
Orthopaedic Surgeons
Joint replacements, sports injuries, back pain. Patients in pain search urgently — Google Ads captures them immediately.
Physiotherapists
Rehabilitation, sports injuries, chronic pain. Strong local search — patients want a physio close to home or work.
Other Specialists
Cardiologists, urologists, ENTs, plastic surgeons, psychiatrists and more. If you have patients, we can help you find more of them.
Our process

From first call to
new patients booking.

We handle everything — from initial strategy to ongoing campaign management — so you can focus on your patients while we focus on finding more of them.

01
Free discovery call
We start with a free 30-minute call to understand your practice, your current patient situation, the services you most want to grow, and your budget. No obligation — just an honest conversation about whether we can help.
02
Strategy and setup
We build your campaign strategy — the right keywords, the right audiences, the right ad creative — all tailored to your specialty and location. If a new website or landing page is needed, we scope that too.
03
Campaigns go live
Your Google Ads and Meta Ads campaigns launch with full conversion tracking in place. Every call, every form submission, every new patient enquiry is tracked back to the ad that generated it — so you always know what is working.
04
Ongoing optimisation
We monitor and optimise your campaigns monthly using our DEFCON system — daily checks for new accounts, weekly optimisation as campaigns mature, and detailed monthly reports in plain English so you always know where your budget is going.
Packages

Three packages built
for medical practices.

Choose the combination that fits where your practice is right now. Every package includes strategy, setup, ongoing management, and monthly reporting. No contracts. No spend markup. All work done in South Africa.

Full suite Most popular
Complete Digital Package
Website + Google Ads + Meta Ads. The full patient acquisition engine — a conversion-focused website combined with paid search and social advertising to fill your appointment book from every angle.
What’s included
  • –Conversion-focused practice website
  • –Google Ads — Search campaigns targeting active patient searches
  • –Meta Ads — Facebook & Instagram for awareness and remarketing
  • –Full conversion tracking — calls, forms, and bookings
  • –Google Business Profile setup and optimisation
  • –Monthly performance report in plain English
  • –Dedicated SA-based account manager
Best for
Practices without a modern website, or those ready to dominate their local market with a fully integrated digital strategy.
Get a free quote →
Website only
Practice Website
A professional, conversion-focused website built specifically for your medical practice. Fast, mobile-friendly, and designed to turn visitors into patient enquiries — not just a digital business card.
What’s included
  • –Professional website designed for lead generation
  • –Service pages for each specialty or treatment
  • –Click-to-call buttons and contact forms
  • –Mobile-optimised — most patients search on phones
  • –Google Analytics and GA4 setup
  • –Google Business Profile setup and optimisation
  • –Ad-ready — built to support future Google or Meta Ads
Best for
Practices with no website or an outdated one, who want a strong digital foundation before investing in paid advertising.
Get a free quote →
Ads management
Google & Meta Ads
Certified management of your Google and Meta Ads campaigns. For practices that already have a good website and want to drive more patient traffic to it immediately through paid advertising.
What’s included
  • –Google Search Ads targeting high-intent patient searches
  • –Meta Ads — Facebook & Instagram campaigns
  • –Geographic targeting around your practice location
  • –Landing page review and conversion audit
  • –Full conversion tracking — calls and form submissions
  • –Zero spend markup — your budget goes directly to Google and Meta
  • –Monthly report — leads, cost-per-lead, and spend breakdown
Best for
Practices with a solid existing website that want to immediately increase patient enquiries through targeted paid advertising.
Get a free quote →

All ad spend paid directly to Google and Meta by you  ·  No contracts  ·  No spend markup  ·  Cancel any time

Not sure which package is right for you?

Book a free 30-minute discovery call. We will review your current situation and recommend the package that makes the most sense for your practice and your budget — with no pressure to sign up on the day.

Book a free call
What to expect

What good digital marketing
looks like for a medical practice.

Every practice is different, but these are the outcomes our clients consistently work toward. Results depend on your budget, location, specialty, and competitive landscape — we will give you an honest forecast during your discovery call.

R0
Spend markup
ever
48h
Typical time
to campaign live
3mo
Minimum engagement
for real results
100%
SA-based
team
“

The goal is not impressions or clicks. The goal is a phone ringing at your reception desk with a new patient on the line.

LeadArt Digital — our approach to medical practice marketing

Common questions

Questions from
doctors and practices.

Yes — with the right approach. The Health Professions Council of South Africa (HPCSA) permits healthcare advertising provided it is factual, not misleading, and does not make unsubstantiated claims. We are familiar with these guidelines and ensure all ad copy and landing page content is compliant. We never use testimonials or before-and-after imagery where restricted, and we avoid superlative claims about outcomes.
Google Ads can generate enquiries within days of going live — it targets people actively searching for your services right now. Meta Ads typically take 2–4 weeks to optimise as the algorithm learns your audience. The first 4–8 weeks is a learning phase for both channels. Most practices start seeing consistent new patient enquiries by the end of month two, with performance improving steadily from there.
It depends on your specialty, location, and how competitive your market is. As a general guide, a GP practice in Pretoria might start with R5,000–R10,000 per month in ad spend, while a specialist in a competitive field might need R15,000–R30,000 to see meaningful results. Our management fees start at R4,500 per month. We will give you a specific budget recommendation during your discovery call based on your exact situation.
We review your existing website as part of onboarding. If it loads fast, works on mobile, and has clear calls-to-action, we can often use it as-is. If it is likely to convert poorly, we will tell you honestly — and offer to build a dedicated conversion-focused landing page for your Google Ads traffic. A poor landing page wastes the budget you spend on ads, so it is always worth addressing.
Absolutely. Both Google Ads and Meta Ads allow highly specific geographic targeting — down to a radius around your practice address if needed. If you only want to attract patients within 10km of your rooms in Sandton, we target only that area. If you draw patients from across Gauteng, we can cover the whole province. Geographic precision means your budget is never wasted reaching people who would never travel to your practice.
We ask for three months. Not as a lock-in, but because digital marketing for medical practices needs time to generate meaningful data and results. Google’s algorithm takes 4–6 weeks to learn, and you need at least 8–12 weeks of data to understand what is working. After three months we work month-to-month with 30 days’ notice to cancel. No long-term contracts.

Ready to grow your
patient base?

Book a free 30-minute discovery call. We will look at your practice, your current digital presence, and tell you honestly what is possible — with a specific budget recommendation for your specialty and location.

Book a free discovery call View Google Ads management
Get in touch

Let’s talk about
your practice.

Book a free 30-minute discovery call. No pressure, no pitch — just an honest conversation about your practice, your goals, and whether digital marketing is the right investment for you right now.

Emailhello@leadart.co.za
Phone / WhatsApp060 902 9271
LocationLynnwood Ridge, Pretoria · Serving practices nationwide
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Please email us at hello@leadart.co.za or WhatsApp 071 675 9605.